Hoaxey Poke is a vegan watermelon poke salad that sells at events, night markets and pop ups in the LA area. The brief was a small campaign with IG and FB images and text to create brand awareness since it is a brand new product. This was followed with a successful launch at the 626 Night Market at Santa Anita. I also wrote and designed the packaging labels.
Copy played an important role, from conception across various points of execution:
- Product sales materials
- Staging & Styling of Photos
- Branding
- Social content
- Tasting scripts for demos
- Product sales materials
- Staging & Styling of Photos
- Branding
- Social content
- Tasting scripts for demos
Sample:
Tasting Script for demos at 626 Night Market:
You know you wanna do the hoaxey poke. This poke is for the bold, the adventurous, the trendsetter. An innovative and top secret watermelon curing process creates the most amazing ahi imposter. You won't miss the fin from the first delectable bite. This salad ticks all your boxes: uber fresh, low cal, vegan and mouthwateringly good.
Tasting Script for demos at 626 Night Market:
You know you wanna do the hoaxey poke. This poke is for the bold, the adventurous, the trendsetter. An innovative and top secret watermelon curing process creates the most amazing ahi imposter. You won't miss the fin from the first delectable bite. This salad ticks all your boxes: uber fresh, low cal, vegan and mouthwateringly good.
